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Sinch's New SDK Improves In-App Video


May 08, 2017

The addition of in-app video calling is increasingly important in business operations, particularly in those that have a direct customer-facing proposition. Customers want to make calls from an app to connect to a business, and businesses—especially those reasonable enough to give customers what they want—are responding accordingly. Making that process easier is Sinch's new software development kit (SDK), which makes adding video calling a simpler process.


Sinch's new Video SDK system allows users to readily add video calling systems, conducted in real time, to currently-available systems.  Cross-platform integration systems make adding calling to an app a smoother overall process, and given the rapidly-growing demand for such systems, the urgency to add such systems should be growing substantially.

Throw in not only the necessary tools but also an infrastructure backing the end result that can be scaled up or down as needed, and the end result is a system that works, and well, regardless of the situation. The tool allows for useful features like pause and resume functions, screenshot capture, and more; since it's built around a Web-based real time communications (WebRTC) infrastructure, the end result is smooth, high-quality video that makes for a better user experience.

Sinch's founder and CEO, Andreas Bernstrom, commented, “Adding video calling to the mix of voice tools represents the next big opportunity for enterprises to engage with their customers. Until now the complex process has often been beyond reach for app developers. The launch of our Video SDK changes everything as it provides developers around the world with ease-of-use and time efficient tools to integrate high quality video calling into their apps. Adding this feature to any voice application will enhance and improve the communications experience the consumer has with the brand.”

Basically, Sinch's move is a sort of shovel in the gold rush move. As customers increasingly want the ability to contact a business directly from an app, without having to switch out of that app to another one to make the contact, tools like Sinch's—which allow for quick and comparatively easy installation of such tools—should be particularly in demand. Sinch's tools allow businesses to better meet customer needs, to reach that gold of repeat business and profitability. Thus Sinch's tools function as the shovel in the midst of that gold rush.

Since customers demand the capability, businesses should be enthusiastic about providing such services. Not offering these services is a great way to alienate customers and potentially lose quite a bit of business, just because the app doesn't have a contact service included like the customer wants.




Edited by Alicia Young

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