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Vidyo Commercially Launches Video CPaaS

January 25, 2017

Vidyo Inc. today is launching the commercial availability of, the communications platform-as-a-service offering it first announced in August. This CPaaS solution is designed to help developers more easily integrate video capabilities into their applications, business processes, and IoT devices.

“IDC expects the video platform-as-a service market to experience dramatic growth over the next several years,” Rich Costello of IDC wrote in a 2016 profile on the videoconferencing vendor. “While Vidyo has seen the most success of any vendor and has the broadest use cases of embedded video, the primary challenge for Vidyo and its partners is to convince organizations that an API-driven approach to real-time video makes sense.”

Vidyo has been in business several years, and its enterprise videoconferencing technology is licensed by such well-known tech companies as Alibaba, GENBAND, Genysys, Mitel, NCR, NICE, ServiceNow, West, Xiaomi, and Verint. Customer service, financial services, and healthcare are among the verticals in which Vidyo technology has been deployed.

Because Vidyo’s solution was initially built to go into other solutions, APIs have always been part of its business, says Ben Pinkerton, director of product marketing at Vidyo. But, he adds, developers were looking for APIs that were easier to use, didn’t require them to be experts in the technology, and didn’t require new infrastructure. is the company’s answer to those requests. is a self-service solution that can enable developers to get video-enabled applications up and running within minutes. All the infrastructure lives in the cloud, so companies don’t have to invest in it, but instead can pay for it using a consumption model.

It sells for $65 per month. That includes 6,500 minutes, $.01 for each minute over, and core support. Volume discount pricing is also available.

Developers can get started and access online, ungated documentation and sample applications via the Developer Portal. A dashboard on the portal allows developers to monitor adoption and usage.

The self-help aspect of – and the fact that developers have the same experience whether they’re building an Android, iOS, macOS, or Windows solution – allows for faster time to market, says Pinkerton. And if developers do need help, they can turn to the discussion forum. Vidyo also supports Github and StackOverflow for developers already involved with those environments.

Vidyo also talks about the quality and reliability developers get from working with the company. That includes having applications work even in situations in which there’s up to 20 percent packet loss. Vidyo emphasizes that it also provides geographic redundancy, a multicarrier backbone, and rapid capacity scaling.

Building communications capabilities like videoconferencing into existing applications, business processes, and devices to meet customers where they are is a growing trend. And APIs and WebRTC (of which Vidyo is also a proponent) are helping enable that to happen. Indeed, Twilio built a billion-dollar company around its API business.

“APIs are proliferating at enterprises making industry-leading investments in mobile, IoT, and big data,” Michael Yamnitsky wrote in a recent Forrester Research blog.

In 2015, Gartner predicted that half of business-to-business collaboration would take place through Web APIs by this year.

And IDC forecasts that the U.S. video platform-as-a-service market is poised to grow from $60 million in 2016 to $1.7 billion in 2020.

Edited by Alicia Young

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