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CafeX and ITOCHU Bring WebRTC to APAC Markets

January 17, 2017

WebRTC is up and coming, and companies around the world are racing to keep up with the technology. According to reports, the WebRTC market in APAC is expected to expand by roughly seven times, from 6.3 billion yen in 2015 to 43.9 billion in 2020. This massive growth is due to the demand for integrated real time communications solutions that allow for single-click collaboration experiences within websites and mobile apps, without the need for third-party software.

The numbers above are inspiring, and have companies who aren’t already offering WebRTC solutions rushing to do so. That’s why CafeX Communications, a supplier of real time collaboration solutions for mobile and Web applications, has found itself in a new exclusive agreement with Japanese conglomerate ITOCHU Corporation.

With this agreement, ITOCHU will be supporting the global business expansion of WebRTC customer engagement solutions, thus playing a big part in that massive growth expected to take place by 2020. In terms of expansion, ITOCHU will be distributing CafeX products in the top Asia Pacific markets: China, Taiwan, Hong Kong, Macau, Singapore, Malaysia, Thailand and Australia.

ITOCHU is now able to market, distribute and license all software products and related maintenance services of CafeX in the above designated markets, and can also provide value-added services. This benefits ITOCHU because it can now address the increasing number of Chinese companies that want to utilize WebRTC to improve their customer service operations. 

Shunsuke Noda, ICT Division Chief Operating Officer of ITOCHU Corporation, explained why the company was interested in entering into this agreement with CafeX by saying, “WebRTC is an exciting and transformative technology for peer to peer communications in Asia Pacific countries. In this region, there is strong market demand for real-time communications, such as video, voice and text chat, embedded in mobile and web applications.”

All in all, CafeX is benefiting from the deal because its solutions will be reaching an even larger global market, and ITOCHU will reap the awards of being the one to offer said solutions. 

Edited by Maurice Nagle

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