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CafeX Partners with Rakuten to Develop Presence in Asia

November 18, 2016

Communication software developer and service provider CafeX has signed a deal with Rakuten Communications to help expand its presence in Asia.

The deal will have Rakuten, a fellow provider of communications services, distribute a range of CafeX products throughout Japan. The deal will give Rakuten access to all CafeX products, including its Live Assist WebRTC-based customer support software and Chime, which makes it possible for businesses to collaborate through video in browsers without having to install a plug-in.


Rami Musallam, the CEO of CafeX, spoke about his company’s excitement to be involved in this partnership. He also indicated that it would require little setup time before the full effects of the partnership could be felt.

“We are very excited to announce our strategic partnership with Rakuten Communications,” Musallam said. “Rakuten Communications’ industry leadership enables us to be highly effective in launching business-ready collaboration solutions at scale for the Japanese market.”

This announcement is expected to mark the beginning of a pairing that can benefit both sides of the deal. CafeX, of course, wants to see its range expand to a new region of the globe. Meanwhile, Rakuten will have the opportunity to offer its existing and future enterprise customers the chance to make WebRTC a larger part of their everyday work experiences.

CafeX, in addition to this merging of resources across companies, has announced that Vincent Gebes will take the position of managing director of Asia. Gebes will bring more than 25 years of experience to the position, where he will try to further expand CafeX’s presence in Asia and help develop more business partnerships like this frontrunner with Rakuten.

Gebes’ work in this arena could see CafeX announce more large dealings in the years to come. It has already, as the previous links in this article have noted, involved itself with Microsoft and pushed its products to a level that could gain industry awards. Further involvement with the inner workings of businesses and customer relationships could see CafeX soar in popularity beyond its current bounds.




Edited by Alicia Young

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