Dialogic Plunges into Apps with PowerVilleFebruary 09, 2016
By technology standards, Dialogic is a veteran – having been established in 1983, the company has supplied communications infrastructure used by carriers, enterprises and developers for many, many decades. The New Jersey-based company enjoyed the benefit of providing solutions, which could be paid for by arbitrage. In the late eighties and nineties, Dialogic boards allowed companies to build computer-telephony solutions, which used off-the-shelf computers to compete with custom-built hardware solutions from manufacturers of telecom equipment. Even though Dialogic boards were not cheap, solutions based on their products cost far less than alternatives on the market thanks to the ability to leverage PCs and servers.
Over time, expensive long-distance rates were chopped down by Dialogic products, which helped launch the international call-back market allowing international users to call a U.S. number and hang up – only to have a call initiated from the U.S., using much cheaper calling rates. From there, the IP telephony or VoIP market was invented – allowing Dialogic boards to take traditional analog voice calls, compress and packetize them and send them over the Internet as well as corporate networks.
In my opinion, the company’s mission has always been to enable communications to become far more flexible and cost-effective by leveraging commoditized hardware. For example, much of the voicemail market relied on their boards, and when carriers wanted to add ring-back services, quite often they used Dialogic components.
In the late nineties there was a big trend in the market to provide application generators or app-gens – the idea being you could use a drag-and-drop interface to develop IVR, ACD and other voice applications… Press one for sales, press two for service, etc. As hot as the market was at the time, it became less talked about as developers started to leverage open-source and cloud solutions instead of traditional in-house or customer-premises based solutions.
Jim Machi with Dialogic discusses the significance of this news with me at ITEXPO Fort Lauderdale 2016
An interesting thing has happened over the years… Customers still need to develop solutions based on Dialogic products and they need help doing it but they don't have as many options available to them. As a result, Dialogic has purchased application development leader, Apex Communications – the company founded by Elhum Vahdat, based in southern California. Apex has had close ties to Dialogic for decades.
Dialogic PowerVille Overview
Dialogic PowerVille apps will be the name of the company's new applications division. Some may see this move as a conflict but it really doesn’t seem to be, as Dialogic has said they do not plan to offer application services in the contact center or fax markets because they already have partners in these spaces. What kind of apps might we see? Ones which ping your phone when a camera detects motion or integrate WebRTC with social networks? In other instances, we might see a traditional voice app being converted to the cloud, VoIP or even VoLTE.
Prepackaged apps will consist of things like white label Centrex, visual IVR, audio and video conferencing and a number of Class 4 and 5 applications. The company will continue its relationship with Broadsoft as customers want to move more into the Class 5 arena.
Dialogic may be unique in the ability to combine custom and prepackaged apps and enabling elements under one umbrella. Their portfolio includes a variety of applications that can be customized easily to meet the needs of operators around the world, including adding video to existing voice solutions, migrating existing voice / video solutions to WebRTC-based solutions and/or IMS/VoLTE-based solutions, and various forms of IoT communication applications.
The first arbitrage opportunity I spelled out at the top of this piece – using off the shelf hardware to produce more flexible communications systems – is similar to what is powering the carrier move to NFV today. Expect this company with its media server and new flexible real-time communications load balancer to be on the short list of carriers looking to virtualize their network functions – especially when solutions can now become more flexible thanks to custom app development.
The Dialogic Road Map - Eventually we Can Expect the Apps to be Delivered from the Cloud
Dialogic also released a new logo, and Tim Moynihan and Jim Machi promised me there will be lots of exciting news soon to report – such as a large win in a tier one mobile operator in Japan. Stay tuned.
Edited by Maurice Nagle
Which Media Transcoding Strategy is Right?
The Market Challenge: More, More and More Media How Communications Service Providers respond to the media transcoding challenge will have a profound impact on their business, as nearly half of all voice/video sessions will require some type of transcoding. Download this free white paper and find out the typical requirements and best practices to addressFinding Profit in Mobile Video Services - Yankee Group Market Assessment
The Bottom Line: Video services have been slow to take off in the 3G environment due to technology constraints and poor business models.The Open Source Telco: Taking Control of Destiny
Telecom Operators are exploring the role of Open Source Software in their networks, but how and why? This independent report published by Telco2.0 is the result of an exhaustive survey of CIOs and key technology decision makers from 22 global Telecom Operators, exploring the role of Open Source Software in their networks, infrastructure and core carrier services.
Lleida.net Opens the Door to More Opportunities with Dialogic Signaling Solutions
Lleida.net is a value added telecommunications operator, based in Spain but with a global reach, that is a pioneer in registered SMS communications. It provides a wide range of services including registered and unregistered email and SMS communications as well as SMS hubbing services for operators.High-impedance Voice Recording with Dialogic® Technology
Telephone arrangements are a vital part of everyday work in the financial business, as well as in trade, industry and government agencies.ÅMT Develops Hosted PBX Services with Asterisk and Dialogic IMG 1010 Integrated Media Gateway
Ålands Mobiltelefon (ÅMT) is a small operator with energy and imagination. As a mobile and fixed line operator on the island of Ålands, situated between Sweden and Finland, ÅMT was experiencing heavy competition.